HENRI LLOYD ANNOUNCES TECHNICAL PARTNERSHIP WITH VECTOR MARTINI RACING
British clothing manufacturer Henri Lloyd is delighted to announce a new and exciting long-term relationship with Vector MARTINI™ Racing as the Official Technical Partner and Official Supplier to the team. Launched in May 2014, the Vector MARTINI™ Racing Team finished first in both races, and overall, at the prestigious 2014 Cowes Classic Offshore Powerboat Race, where the team picked up an impressive seven trophies over the weekend including The Beaverbrook Trophy (overall winner), The Mellery-Pratt Challenge Trophy, The Cougar Trophy and The Waynefleet Challenge Trophy. The team plans to compete again in 2015.
Henri Lloyd has designed a bespoke collection of clothing for the team using Henri Lloyd’s extensive knowledge and experience of innovative fabric technology and technical apparel design. As an official partner of the Vector MARTINI™ Racing team, the Henri Lloyd logo will also appear on the V40 powerboat for the entire 2015 event calendar.
The collection will carry the unique and distinctive MARTINI™ brand stripes and will also promote the team’s British roots and achievements, including the numbers B7 and the unique Vector iRace 100 logo, representing the team’s official racing numbers and the speed the boat often reaches during their much-coveted Vector iRace programme.
Selected Henri Lloyd VIPs and prize winners will personally participate in the iRace Programme throughout 2015.
The team’s clothing collection will include a selection of jackets, polos, shorts, knits and shirts which will be worn by the multiple World Championship-winning team, during all their 2015 activities. A comprehensive Vector branded merchandise range will be launched in parallel as the team kick off their 2015 racing season with a cross-Channel world record attempt in May/June.
Graham Allen, Commercial Director at Henri Lloyd said: “We are thrilled to announce our partnership with Vector MARTINI™ Racing. We share the same qualities of bringing to life innovative design firsts, and we look forward to developing our partnership going forward. We wish the team every success during their 2015 season.”
“We are delighted to welcome Henri Lloyd to the team” commented Malcom Crease, CEO, Vector World. “We look forward to a competitive and rewarding season, wearing undoubtedly the best technical and best-looking apparel on the market. The designs that Henri Lloyd has created for Vector MARTINI™ Racing truly reflect the unique lifestyle associated with MARTINI™ and its unique racing heritage.”
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